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# Sales Through Storytelling: Story Tell, Story Sell

"In my last job I was hired to manage a production department at war with the editorial department. I walked into an environment full of distrust and resentment, built up over years of animosities and recriminations. Through my implementation of cross training between departments, initiation of mutual social outings such as picnics and scheduling of project post-mortems we were able, after 6 months, to convert resentment into understanding and competition into cooperation. As each department began to understand how the other one worked we were jointly able to improve the workflow and consequently shorten time to market with publications. Even quality improved as we better understood how best to work together. That showed me the importance of internal communication and how hard it can be, though not impossible, to change an existing culture."

Not only does this success story demonstrate the candidate's ability to solve problems, but it shows interviewers the candidate's understanding of interoffice politics and the human side of operations.

Stories can demonstrate your detail orientation, dedication, leadership, independence, researching ability, creativity, serice or problem-solving inclination. Remember that employers want well rounded hires so make sure they see evidence of your varied skill set. Here are a few examples for salespeople, managers, job seekers and others:

Your conversion of old equipment into new uses shows you can think outside the box and are resourceful.

The non-monetary ways you recognized your staff shows your creativity, abilities as a leader as you demonstrate your understanding of how to motivate others.

The weekly internal E-letter you created for employees not only boosted morale, it gave evidence of your strong communication skills.

The canned food drive you initiated at your last job not only showed your commitment to your community, it also raised visibility for the company and improved their public relations.

By forming a lunchtime jogging club you helped bring employees from different departments together while improving the health, and mental health, of employees who participated. Your leadership and team building skills were further evidenced when your runners club formed a Centipede in the recent Bay to Breakers race.

Your multilingual skills helped aright a project suffering from miscommunication between subsidiaries from overseas. Not only could you translate phrases and idioms of speech, your insight into cultural differences bridged a gap and corrected a wayward project. More than showcasing your knowledge of languages, you demonstrated the ability to liaison between different groups, negotiate and turn an important project around.

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