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# Empathy and Persuasion

As you get better at this, you'll eventually be able to recognize changes in their states, even small changes, as you talk about certain topics.
The feelings this will elicit in your prospect and client might not be easily pinpointed, but they will feel a real connection to you.
Why bother? Well, this is simply another way to gain rapport quickly and powerfully. It also puts your prospect into a state where they are feeling really understood.
Another use for this. . . this can help you determine if you are being lied to.
Say you have a prospective client, you're a financial adviser, and you ask them how their finances are. Well, they may say they're "great" but their body language says differently. These verbal and nonverbal clues give away the prospect's real situation.
You can use this along with other persuasion strategies to gain that deep sense of trust and rapport with your prospects getting to the heart of their needs, wants and desires, with your product or service becoming the answer they were looking for.
Kenrick Cleveland teaches techniques to sell to affluent clients using persuasion strategies. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques. Find more free articles at www.MAXpersuasion.com/blog. Be sure to sign up for his free report entitled "Yes! Persuasion."

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