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# 7 Benefits of Postcard Marketing

Postcards produce even better results for marketers in the 21st century than they did in the past ...especially when you use them to generate website traffic and sales leads.
Here are 7 of the many benefits and advantages you gain by marketing with postcards.
1. Postcards Work for Any Business - Including Yours
Postcards have a proven history of producing just about any kind of sales activity a business wants. Internet marketers have used them to generate profitable website traffic. Direct marketers have used them to generate receptive sales leads. Retail stores have used them to attract "pre-sold" walk in customers. And ...well, you get the idea.
2. Postcards Produce Fast Results
Postcards are small so it doesn't take much time to create a sales message for them. The small size also makes printing, addressing and mailing postcards a quick job. Your postcards can be in the mail a few days after you decide to use them. 2 or 3 days later you'll be getting sales from them.
3. Postcards Get Read
Postcards get delivered ready to read. They can't be ignored like other types of advertising. This guarantees maximum exposure for your sales message. Think about it. Did you ever discard a postcard without first scanning it to find out what it was about? You can't do it.
4. Postcards Make a Good First Impression
People like to get postcards - probably because they get so many of them from friends and relatives. You can make the most of this positive first impression by using a personal approach for your postcards. For example, include the actual name of each person in your message ...as well as anything else you know about the prospects on your mailing list.
5. Postcards Are Inexpensive
Postcards are simple and inexpensive to use. You can print them for just a few cents each. And in the US You can even send postcards by First Class Mail for only 26 cents. That's 37 percent less than the postage for letters.
You get this special reduced postage rate by making the size of your postcards at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches in size.

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