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# 7 Lead Sources To Make Your Marketing Plan Complete

3) Flyers: After working with a good realtor and making offers it won't be long before you identify the areas of town where most "deals" are located. Once you have defined this area, call it "Junkerville", you can now focus on it because it will provide the highest return on your time and advertising dollars invested. Your goal for Junkerville is to achieve "top-of-mind awareness" with all it's residents and extract every opportunity that comes up. You want to be a household name in this area with your name associated to ?buying quick for cash' in everyone's mind. One of the best ways to flush out motivated sellers in Junkerville is with flyers. Use flyer distribution companies to put your flyer on every door in the target area. Use college students if no distribution companies exist in your town. A flyer drop once a month is good, twice a month is better.
4) Signs: Signs are a powerful tool for generating leadflow. Now that you have identified Junkerville, put signs high up on telephone poles in the high traffic areas. Gold 12 x 18 coroplast signs with horizontal ribbing are best.
5) Classified Ads: Locate the local newspaper (probably a weekly) that is distributed in Junkerville and place a classified ad in this publication. Use the ad copy, Quick Cash for your house. Any condition. Call Now: xxx-xxx-xxxx, all bolded. Make it a five line ad rather than a three line ad with the top line and the bottom line empty, so your ad stands out. Local papers have cheaper rates so cost for this should not be an issue. You may be surprised to find you are the only quick-turn entrepreneur advertising there. Resist the urge to advertise in large daily papers that are distributed all over the city and more expensive
6) Display Ads: Place a 3 x 2 display ad in the local paper servicing the Junkerville area. The best display ads are in an editorial format that makes it look like one of the stories published by the paper. Use a powerful, benefit-telegraphic headline and do your utmost to have the ad placed in the top right corner of the right hand page as close to the front of the paper as possible.
7) Postcards: Direct mail is a very useful tool for lead generation because it allows you to target so precisely. Postcards are very effective direct mail pieces because they are cheap and don't require opening. They are ideal for delivering the message of ?Quick Cash for your house.' There are two ways to use postcards to generate quick-turn deals:
i) Saturation mailing within Junkerville to flush out motivated sellers. Call the Postmaster at your local post office to find out the zip code and carrier routes within Junkerville. The call your title company and get them to generate a list of all of the names and addresses for houses within those zip/carrier routes (use a list broker if your title company won't provide this for you). Send the list and the postcard template to a mailing service to print and apply the mailing. If you trust the mailing service vendor, let him deliver the batch to the post office, if not, pick up the completed postcards, check they are all there and post them yourself.

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