6. Postcards are Easy to Test

It's easy to test the profitability of a postcard. Just send it to a small group of prospects to see how many reply. If you're not pleased with the results, revise it and repeat the test. Once you're happy with the results you can send out a larger mailing.

7. Competitors Can't Copy Your Postcard Marketing System

Competitors can't copy your system and use it to compete against you like they can (and always do) with other types of advertising.

One or two competitors may see your marketing postcard ...but that's all they will know about what you're doing. They won't know what lists you're using, how many postcards you mail, how often you send postcards or anything else about your postcard program.

There are many more advantages to marketing with postcards. But these 7 should be enough to get you thinking about them. If you never used postcards to promote your business or if you haven't used them recently, test them now. You'll be surprised at how well they work in the 21st century.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV